A scam-protection app that's already proving it can pay for its own growth.

Why I built this.

Somewhere along the way, I kept hearing the same story on repeat — a call, a text, a link — and someone's savings were gone. Not just retirees. People in their 30s. People in their 80s. Different lives, same gutting outcome. I wanted to build something that stood in front of that moment, not something that just cleaned up after it. NetiFend is that attempt.

Scams are a growing, expensive, everyday problem.

Digital fraud has scaled with smartphone adoption, and protection tools haven't kept pace with how people actually live online — on their phone, not at a desktop.

• Losses are large and rising. Americans have lost billions of dollars annually to online fraud and scams, with reported losses roughly doubling over recent years.
• Protection is fragmented. Spam calls, phishing texts, malicious ads, and scam websites each require separate tools — most people use none of them consistently.
• Legacy providers are desktop-first. The largest identity-protection brands were built for a pre-smartphone era; few offer a genuinely mobile-native, AI-powered experience.

NetiFend — mobile-first scam protection, in one app.

Five core protections, built for iOS, wrapped in a single subscription.

Real product, real subscribers, real signal.

18 months of building and testing, now live with paying users on the App Store.

Comparing plans on the same billing cycle, the $8.99/week paywall returns roughly 4.4× more proceeds per paying user than the $2.99/week paywall — a structural pricing signal, not just a test result. Our longest-tenured $8.99/week subscriber has renewed 51 times, totaling $458.49 — real evidence the tier retains, not just converts. All figures are net of Apple's platform fee.

Every price point tested, no cherry-picking.

Top performers by proceeds per paid user. Full data available on request.

$2.99/wk is the current volume leader (62 conversions, $780+ proceeds). $8.99/wk leads on per-user value but is still on a small sample — exactly what scaled spend is meant to confirm.

A growing category, still underbuilt on mobile.

The U.S. identity-theft and scam-protection services market — the closest direct analog to NetiFend, the category LifeLock and Aura compete in.

SAM: ~150M US iPhone users, narrowed to ~10% who'd realistically pay for app-based protection, at ~$40/yr blended. SOM: ~0.5% of that SAM — well under a naive "1% of TAM" claim. TAM reflects the consumer category, not the much larger enterprise fraud-detection software market, which sells to banks, not consumers.

What scaled ad spend could add.

Built bottom-up from tested funnel economics — a function of dollars in, not a share of the market.

Based on a $40 target CAC (not yet a measured blended figure) against $101.90 LTV — already net of Apple's platform fee, directly comparable to CAC — current LTV:CAC sits near 2.5×. Closing that gap toward a healthier 3–4×+ is part of what this raise proves out.

What we're raising, and where it goes.

Christopher Li

Founder, NetiFend

Founder-led, self-funded, 18 months in.

Before NetiFend: over a decade in direct-response marketing, building and scaling paid-acquisition funnels to seven-figure revenue across multiple consumer verticals.

• Conceived, designed, and directed every part of the product — onboarding flow, paywall strategy, feature set — engaging contract developers and a designer to build it out.
• ~$50,000 spent on ad testing — creative and advertorial iteration to learn what actually converts.
• The same playbook, applied to a growing category — offer, funnel, paywall, iterate — now backed by real App Store data.

What the raise funds first.

Read the data. Then reach out.

Full breakdown and live numbers: easygeniussolutions.com/pages/netifend-investor-brief

Christopher Li, Founder — chrisliglobal@gmail.com

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