Pre-Seed · Consumer Subscription App · Confidential

A scam-protection app that's already proving it can pay for its own growth.

Founder-led, live on the App Store, raising to scale acquisition on what's already converting.

01 — The Problem

Scams are a growing, expensive, everyday problem.

Digital fraud has scaled with smartphone adoption, and protection tools haven't kept pace with how people actually live online — on their phone, not at a desktop.

Losses are large and rising. Americans have lost billions of dollars annually to online fraud and scams, with reported losses roughly doubling over recent years.
Protection is fragmented. Spam calls, phishing texts, malicious ads, and scam websites each require separate tools — most people use none of them consistently.
Legacy providers are desktop-first. The largest identity-protection brands were built for a pre-smartphone era; few offer a genuinely mobile-native, AI-powered experience.

02 — The Solution

NetiFend — mobile-first scam protection, in one app.

Five core protections, built for iOS, wrapped in a single subscription.

01

Community Spam Protection

Blocks spam calls and texts using numbers reported by thousands of users, updated daily.

02

AI Scam Search Engine

Instant AI-powered risk assessment — verify if anything is a scam before falling victim.

03

Safari Ad & Tracker Blocking

Blocks ads and trackers for faster, more private browsing.

04

AI Personalized Tips

Custom protection advice tailored to the scam alerts each user cares about.

05

Legal Recovery Matching

Connects users to legal resources for potential compensation after a scam.

03 — Traction

Real product, real subscribers, real signal.

18 months of building and testing, now live with paying users on the App Store.

4.6★

255 App Store Ratings

1,300+

Users Tested Across Paywalls

230+

Paid Conversions To Date

$101.90

Best Proceeds / Paid User

Comparing plans on the same billing cycle, the $8.99/week paywall returns roughly 4.4× more proceeds per paying user than the $2.99/week paywall — a structural pricing signal, not just a test result.

04 — Paywall Economics

Every price point tested, no cherry-picking.

Top performers by proceeds per paid user. Full data available on request.

Paywall	Users	Conv.	Per Paid User	Cancel Rate	Renewals
$8.99 / week	90	8	$101.90	100%	81
$5.99 / week	103	16	$63.02	100%	134
$99.99 / year	214	24	$63.87	77.8%	10
$2.99 / week	231	62	$22.95	97.1%	371
$69.99 / year	83	13	$47.69	83.3%	17
$1.99 / week	129	27	$29.18	94.1%	353

$2.99/wk is the current volume leader (62 conversions, $780+ proceeds). $8.99/wk leads on per-user value but is still on a small sample — exactly what scaled spend is meant to confirm.

05 — The Market

A growing category, still underbuilt on mobile.

The U.S. identity-theft and scam-protection services market — the closest direct analog to NetiFend, the category LifeLock and Aura compete in.

$3.32B → $7.6B

US TAM, 2023 → 2030 (12.5% CAGR)

iOS-first

SAM — US iPhone users

Current funnel

SOM — proven paywalls, scaled spend

GDN + expand

Primary channel, Meta/TikTok/ASA next

TAM reflects the consumer identity-theft/scam-protection category — not the much larger enterprise fraud-detection software market, which sells to banks, not consumers.

06 — Growth Math

What scaled ad spend could add.

Built bottom-up from tested funnel economics — a function of dollars in, not a share of the market.

Monthly Ad Spend	Est. New Paying Users / mo	Est. Revenue Added
$10,000	~250	~$25,475
$25,000	~625	~$63,688
$50,000	~1,250	~$127,375

Based on a $40 target CAC (not yet a measured blended figure) against $101.90 LTV — current LTV:CAC sits near 2.5×. Closing that gap toward a healthier 3–4×+ is part of what this raise proves out.

07 — The Ask

What we're raising, and where it goes.

$300K–$450K

Target Pre-Seed Raise · SAFE

No priced round required upfront. The large majority is earmarked for one thing: pumping ad spend into paywalls already converting at a profitable CAC.

~72% — Ad spend at profitable CAC, scaling proven paywalls

~16% — Founder runway $5K/mo for 12 months

~12% — Buffer against Apple's ~30-day payout cycle

08 — The Founder

Founder-led, self-funded, 18 months in.

Before NetiFend: over a decade in direct-response marketing, building and scaling paid-acquisition funnels to seven-figure revenue across multiple consumer verticals.

Conceived, designed, and directed every part of the product — onboarding flow, paywall strategy, feature set — engaging contract developers and a designer to build it out.
~$50,000 spent on ad testing — creative and advertorial iteration to learn what actually converts.
The same playbook, applied to a growing category — offer, funnel, paywall, iterate — now backed by real App Store data.

09 — Next 90 Days

What the raise funds first.

01

Scale the confirmed winner

Sustained spend behind the $2.99/wk and $5.99/wk paywalls — strong LTV, enough volume to trust.

02

Stress-test $8.99/wk

Grow the highest-LTV paywall past its current 8-user sample to see if it holds at scale.

03

Lock in real CAC

Measure blended cost-per-paying-user against LTV across channels, report hard payback numbers.

Read the data. Then reach out.

Full breakdown and live numbers: easygeniussolutions.com/pages/netifend-investor-brief

Contact Chris, Founder — chrisliglobal@gmail.com